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SmartStorming To Be Featured At 2011 Worldwide Partners Creative Summit in...
New York, NY 2/21/2011 – Innovative thinking and effective creative problem solving strategies are the defining qualities of today’s most successful advertising and marketing agencies. So to help its...
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Brainstorming Around the World: The Good, The Bad, The Promise
“Birds do it. Bees do it. Even educated fleas do it.” — Cole Porter Just in case you had any doubts, it seems everybody is doing it – brainstorming, that is. And just how are they doing it? Well,...
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What’s Your Brainstorming Style?
Every day, in conference rooms around the world, tens of thousands of brainstorms take place. Workgroups come together (often with trepidation) to generate fresh ideas, solve problems, explore...
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What Makes A Good Idea, Good?
Never before in history have ideas been so important, nor so plentiful. Ideas are everywhere these days! Big ideas, game changing ideas, groundbreaking ideas. All intended to fuel the ever-increasing...
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The 7 Most Common Brainstorming Mistakes…and How to Avoid ThemLesson 1: Why a...
The vast majority of people who regularly lead or participate in brainstorms report that the results they achieve in their idea generation sessions are all-too-often, disappointing. A lack of fresh...
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12 Tips for Better Brainstorming in 2012
2012 will almost certainly be “The Year of Ideas.” With a major national election on the horizon, cataclysmic changes in business, finance, society, culture—in both the online and offline arenas, big...
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Your Brainstorming Invitee List: Why Diversity is the Mother of Innovation
Who do you typically brainstorm with? The same group of people, time after time? Do you ever detect a certain “sameness” in the ideas generated? Are you surprised??? The quality and creative yield of...
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To Win the Brainstorming Game…Play by the Rules
This article is excerpted from our upcoming book, SmartStorming: The Groundbreaking 6-Step Process for Liberating Creative Genius and Harvesting Bigger, Better Ideas! “You have to learn the rules of...
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There’s No Such Thing as a Bad Idea. Or Is There?
At some point, every experienced brainstormer has heard the expression, “There’s no such thing as a bad idea!” In fact, it just might be the #1 “rule” of brainstorming. But is it really true? Aren’t...
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